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Home » News » Beer commercial: “health” is prohibited

Beer commercial: “health” is prohibited

Posted by: German Andreassi  |  Category: News  |  Views: 5

Berlin (dapd). Brewer may their beer not as wholesome apply. With a view to corresponding images on the website of the Brewers Association, the Berlin land court in a decision published on Monday has forbidden highlight the beauty-promoting effect of beer. Also, previous preventive effects of the drink against heart disease, bile and Harnstein and osteoporosis should not be touted.

According to the Berlin judge, advertising with a European legal regulation on nutrition and health claims on foods is compatible.

(Case No.: judgment of 10 May 2011, 16 O 259 / 10)

 

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